A quick look at UNT at Frisco landing page BEFORE & AFTER
Before
After
University of North Texas
University of North Texas
Redesigning key UNT at Frisco web pages to create clearer, more intuitive pathways for prospective and current students.
Year:
2025-2026
Industry:
Educational-Tech
Project Type:
Redesign Project
Project Duration:
10 Months-Part time
Project Overview
At the University of North Texas, I contributed to improving the UNT at Frisco website by redesigning key student-facing pages. Through user testing, content strategy, and collaboration with stakeholders and developers, I helped simplify navigation, clarify messaging, and create more student-centered pathways that make it easier for prospective and current students to find what they need.
Full Case Study COMING soon
Full Case Study COMING soon
Led end-to-end UX strategy across four key student-facing pages: 1.UNT at Frisco landing page 2.UNT at Frisco Admission page 3.UNT at Frisco Major Details 4.CACS Collage landing page
— owning research, information architecture, content design, and iterative testing while collaborating with stakeholders and engineering.
UX Research
IA
Content Strategy
UI Design
User Testing
Accessibility
92.2
ACCESSIBILITY (WCAG)
Contrast · hierarchy · semantics
4
PAGES SHIPPED
Live in UNT's CMS
130K
NEW SESSIONS
Post-launch traffic
Redesigning within an existing CMS: proving that design quality, accessibility, and IA can ship inside real constraints.
Accessibility score verified via Siteimprove · May 2026
Redesigning within an existing CMS: proving that design quality, accessibility, and IA can ship inside real constraints.
Accessibility score verified via Siteimprove · May 2026
ITERATION
DESIGNED TWICE. SECOND ONE SHIPS STRONGER.
Designed CACS first — the College of Applied & Collaborative Studies. Then took every learning into UNT at Frisco, inside the same CMS. Result: Frisco outperforms CACS on every Siteimprove category.
ACCESSIBILITY
CACS
84.4
→
→
FRISCO
87.9
SEO
CACS
77.3
→
→
FRISCO
79.4
DCI SCORE
CACS
CACS
74.8
74.8
→
→
FRISCO
75.7
Site-average scores via Siteimprove DCI · May 2026 · cacs.unt.edu and frisco.unt.edu
Site-average scores via Siteimprove DCI
May 2026 · cacs.unt.edu and frisco.unt.edu
Project Scope
UNT at Frisco Landing
UNT at Frisco Landing
Rebuilt the homepage and information architecture from the ground up.
UNT at Frisco
Admission
UNT at Frisco Admission
Created consistent landing pages for every admission navigation item.
UNT at Frisco Major Details
Dean-assigned redesign driven by A/B testing and competitive research.
CACS
Landing
Pages I designed were adopted by other schools.
UNT at Frisco Major Details
UNT at Frisco Major Details
Dean-assigned redesign driven by A/B testing and competitive research.
CACS
Landing
CACS Landing
Pages I designed were adopted by other schools after the program transitioned.
Pages I designed were adopted by other schools.
THE APPROACH
PROCESS AT A GLANCE
01
Audit & Discovery
Documented pain points across the landing page and supporting pages with evidence-backed problem statements.
02
IA & Sitemap
Restructured the entire site architecture and built a new sitemap to surface buried content.
03
Test & Iterate
Ran user testing on campus, conducted A/B tests, and refined designs across multiple iterations.
04
Ship & Measure
Partnered with developers within real constraints, shipped to production, and tracked accessibility and engagement.
01
Audit & Discovery
Documented pain points across the landing page and supporting pages with evidence-backed problem statements.
02
IA & Sitemap
Restructured the entire site architecture and built a new sitemap to surface buried content.
03
Test & Iterate
Ran user testing on campus, conducted A/B tests, and refined designs across multiple iterations.
04
Ship & Measure
Partnered with developers within real constraints, shipped to production, and tracked accessibility and engagement.
TOOLS USED
Figma
Figma
Miro
Miro
CMS
CMS
Photoshop
Photoshop
Illustrator
Illustrator
Notion
Notion
Asana
Asana
Gen-AI
Gen-AI
Siteimprove.ai
A quick look at UNT at Frisco Admission BEFORE & AFTER
Before
After
A quick look at UNT at Frisco landing page BEFORE & AFTER
Before
After
A quick look at UNT at Frisco Admission BEFORE & AFTER
Before
After
A quick look at UNT at Frisco landing page BEFORE & AFTER
Before
After
After
A quick look at UNT at Frisco Admission BEFORE & AFTER
Before
After
A quick look at UNT at Frisco landing page BEFORE & AFTER
Before
After
University of North Texas
University of North Texas
Redesigning key UNT at Frisco web pages to create clearer, more intuitive pathways for prospective and current students.
Year:
2025-2026
Industry:
Educational-Tech
Project Type:
Redesign Project
Project Duration:
10 Months-Part time
Project Overview
At the University of North Texas, I contributed to improving the UNT at Frisco website by redesigning key student-facing pages. Through user testing, content strategy, and collaboration with stakeholders and developers, I helped simplify navigation, clarify messaging, and create more student-centered pathways that make it easier for prospective and current students to find what they need.
Full Case Study COMING soon
Full Case Study COMING soon
Led end-to-end UX strategy across four key student-facing pages: 1.UNT at Frisco landing page 2.UNT at Frisco Admission page 3.UNT at Frisco Major Details 4.CACS Collage landing page
— owning research, information architecture, content design, and iterative testing while collaborating with stakeholders and engineering.
UX Research
IA
Content Strategy
UI Design
User Testing
Accessibility
92.2
ACCESSIBILITY (WCAG)
Contrast · hierarchy · semantics
4
PAGES SHIPPED
Live in UNT's CMS
130K
NEW SESSIONS
Post-launch traffic
Redesigning within an existing CMS: proving that design quality, accessibility, and IA can ship inside real constraints.
Accessibility score verified via Siteimprove · May 2026
Redesigning within an existing CMS: proving that design quality, accessibility, and IA can ship inside real constraints.
Accessibility score verified via Siteimprove · May 2026
ITERATION
DESIGNED TWICE. SECOND ONE SHIPS STRONGER.
Designed CACS first — the College of Applied & Collaborative Studies. Then took every learning into UNT at Frisco, inside the same CMS. Result: Frisco outperforms CACS on every Siteimprove category.
ACCESSIBILITY
CACS
84.4
→
→
FRISCO
87.9
SEO
CACS
77.3
→
→
FRISCO
79.4
DCI SCORE
CACS
CACS
74.8
74.8
→
→
FRISCO
75.7
Site-average scores via Siteimprove DCI · May 2026 · cacs.unt.edu and frisco.unt.edu
Site-average scores via Siteimprove DCI
May 2026 · cacs.unt.edu and frisco.unt.edu
Project Scope
UNT at Frisco Landing
UNT at Frisco Landing
Rebuilt the homepage and information architecture from the ground up.
UNT at Frisco
Admission
UNT at Frisco Admission
Created consistent landing pages for every admission navigation item.
UNT at Frisco Major Details
Dean-assigned redesign driven by A/B testing and competitive research.
CACS
Landing
Pages I designed were adopted by other schools.
UNT at Frisco Major Details
UNT at Frisco Major Details
Dean-assigned redesign driven by A/B testing and competitive research.
CACS
Landing
CACS Landing
Pages I designed were adopted by other schools after the program transitioned.
Pages I designed were adopted by other schools.
THE APPROACH
PROCESS AT A GLANCE
01
Audit & Discovery
Documented pain points across the landing page and supporting pages with evidence-backed problem statements.
02
IA & Sitemap
Restructured the entire site architecture and built a new sitemap to surface buried content.
03
Test & Iterate
Ran user testing on campus, conducted A/B tests, and refined designs across multiple iterations.
04
Ship & Measure
Partnered with developers within real constraints, shipped to production, and tracked accessibility and engagement.
01
Audit & Discovery
Documented pain points across the landing page and supporting pages with evidence-backed problem statements.
02
IA & Sitemap
Restructured the entire site architecture and built a new sitemap to surface buried content.
03
Test & Iterate
Ran user testing on campus, conducted A/B tests, and refined designs across multiple iterations.
04
Ship & Measure
Partnered with developers within real constraints, shipped to production, and tracked accessibility and engagement.
TOOLS USED
Figma
Figma
Miro
Miro
CMS
CMS
Photoshop
Photoshop
Illustrator
Illustrator
Notion
Notion
Asana
Asana
Gen-AI
Gen-AI
Siteimprove.ai
A quick look at UNT at Frisco Admission BEFORE & AFTER
Before
After
A quick look at UNT at Frisco landing page BEFORE & AFTER
Before
After
A quick look at UNT at Frisco Admission BEFORE & AFTER
Before
After
A quick look at UNT at Frisco landing page BEFORE & AFTER
Before
After
After
A quick look at UNT at Frisco Admission BEFORE & AFTER
Before
After
A quick look at UNT at Frisco landing page BEFORE & AFTER
Before
After
University of North Texas
University of North Texas
Redesigning key UNT at Frisco web pages to create clearer, more intuitive pathways for prospective and current students.
Year:
2025-2026
Industry:
Educational-Tech
Project Type:
Redesign Project
Project Duration:
10 Months-Part time
Project Overview
At the University of North Texas, I contributed to improving the UNT at Frisco website by redesigning key student-facing pages. Through user testing, content strategy, and collaboration with stakeholders and developers, I helped simplify navigation, clarify messaging, and create more student-centered pathways that make it easier for prospective and current students to find what they need.
Full Case Study COMING soon
Full Case Study COMING soon
Led end-to-end UX strategy across four key student-facing pages: 1.UNT at Frisco landing page 2.UNT at Frisco Admission page 3.UNT at Frisco Major Details 4.CACS Collage landing page
— owning research, information architecture, content design, and iterative testing while collaborating with stakeholders and engineering.
UX Research
IA
Content Strategy
UI Design
User Testing
Accessibility
92.2
ACCESSIBILITY (WCAG)
Contrast · hierarchy · semantics
4
PAGES SHIPPED
Live in UNT's CMS
130K
NEW SESSIONS
Post-launch traffic
Redesigning within an existing CMS: proving that design quality, accessibility, and IA can ship inside real constraints.
Accessibility score verified via Siteimprove · May 2026
Redesigning within an existing CMS: proving that design quality, accessibility, and IA can ship inside real constraints.
Accessibility score verified via Siteimprove · May 2026
ITERATION
DESIGNED TWICE. SECOND ONE SHIPS STRONGER.
Designed CACS first — the College of Applied & Collaborative Studies. Then took every learning into UNT at Frisco, inside the same CMS. Result: Frisco outperforms CACS on every Siteimprove category.
ACCESSIBILITY
CACS
84.4
→
→
FRISCO
87.9
SEO
CACS
77.3
→
→
FRISCO
79.4
DCI SCORE
CACS
CACS
74.8
74.8
→
→
FRISCO
75.7
Site-average scores via Siteimprove DCI · May 2026 · cacs.unt.edu and frisco.unt.edu
Site-average scores via Siteimprove DCI
May 2026 · cacs.unt.edu and frisco.unt.edu
Project Scope
UNT at Frisco Landing
UNT at Frisco Landing
Rebuilt the homepage and information architecture from the ground up.
UNT at Frisco
Admission
UNT at Frisco Admission
Created consistent landing pages for every admission navigation item.
UNT at Frisco Major Details
Dean-assigned redesign driven by A/B testing and competitive research.
CACS
Landing
Pages I designed were adopted by other schools.
UNT at Frisco Major Details
UNT at Frisco Major Details
Dean-assigned redesign driven by A/B testing and competitive research.
CACS
Landing
CACS Landing
Pages I designed were adopted by other schools after the program transitioned.
Pages I designed were adopted by other schools.
THE APPROACH
PROCESS AT A GLANCE
01
Audit & Discovery
Documented pain points across the landing page and supporting pages with evidence-backed problem statements.
02
IA & Sitemap
Restructured the entire site architecture and built a new sitemap to surface buried content.
03
Test & Iterate
Ran user testing on campus, conducted A/B tests, and refined designs across multiple iterations.
04
Ship & Measure
Partnered with developers within real constraints, shipped to production, and tracked accessibility and engagement.
01
Audit & Discovery
Documented pain points across the landing page and supporting pages with evidence-backed problem statements.
02
IA & Sitemap
Restructured the entire site architecture and built a new sitemap to surface buried content.
03
Test & Iterate
Ran user testing on campus, conducted A/B tests, and refined designs across multiple iterations.
04
Ship & Measure
Partnered with developers within real constraints, shipped to production, and tracked accessibility and engagement.
TOOLS USED
Figma
Figma
Miro
Miro
CMS
CMS
Photoshop
Photoshop
Illustrator
Illustrator
Notion
Notion
Asana
Asana
Gen-AI
Gen-AI
Siteimprove.ai
A quick look at UNT at Frisco Admission BEFORE & AFTER
Before
After
A quick look at UNT at Frisco landing page BEFORE & AFTER
Before
After
A quick look at UNT at Frisco Admission BEFORE & AFTER
Before
After
A quick look at UNT at Frisco landing page BEFORE & AFTER
Before
After
After
A quick look at UNT at Frisco Admission BEFORE & AFTER
Before
After